Virtual employees · Software · E-commerce
Add virtual employees to your team
We build virtual employees that take care of the day-to-day —social media, admin, sales, customer service and video— so your team can focus on what actually needs people.
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Virtual employees
Meet your new team
We train them on your business, they plug into the tools you already use and get to work. Each one takes over a task that eats up your hours today.
Virtual employee
Community Manager
Your socials, always on.
Virtual employee
Administrative assistant
Paperwork under control.
Virtual employee
Sales assistant
Turns inquiries into meetings.
Virtual employee
AI receptionist
Answers around the clock.
Virtual employee
Video editor
One long video, many clips.
Need a different role?
If there's a task that eats up your team's hours today, we can probably turn it into a virtual employee. Tell us which one.
Success stories
What we build, told through results
We don't just develop software. We design digital solutions that streamline processes, improve the user experience and bring in Artificial Intelligence to deliver measurable results.

We automatically generate and publish audio for every El Gráfico article, with voice cloning for its journalists for extra authenticity.

A dedicated team that passed demanding technical tests and kept up that bar working for Grupo San Cristóbal, including its Uruguay operation.

A web configurator that automates a complex engineering process so the sales team can put together custom proposals in minutes, integrated with AutoCAD.
We optimised and scaled their online sales channel with real-time integrations and an AI-powered virtual try-on.

An AI-driven interactive experience that brings the port closer to businesses, visitors and citizens.

We automated RiskRator's customer assessment process, cutting new bank customer onboarding from a week to minutes.
María Pía: a WhatsApp AI assistant that centralises appointments, information and support, 24 hours a day.
We designed and run all of BoomID's AWS infrastructure: high availability, auto-scaling, CI/CD and security, with a validated 99.9% production SLA.
A 360 solution combining e-commerce with in-store queue management through interactive kiosks.

A video-consultation app that eased in-person and phone-based care during peak demand.
Landing pages integrated with their systems to boost the Marriott Bonvoy loyalty programme.
AI that solves real problems
Not every repetitive task needs artificial intelligence. We start by understanding your process and tell you where AI moves the numbers — and where it doesn't. We automate the bookings, queries and decisions that slow your team down today.
See how we automate processes with AI

We optimise your e-commerce
- Better sales commissions
- Online support available 100% on demand
- Payment and shipping integrations
The only official OpenCart partner in Argentina, awarded every year.



The software your operation needs
When nothing on the market does what your business needs, we build it.
We start by understanding the problem. The code comes after — that's why it works.
See how we build custom software


Insights
What we learned building
Yacyretá opened its spillway: how artificial intelligence can anticipate a flood and protect the river
EBY opened the spillway as the Paraná flooded. What the data says, how AI improves flow forecasts and what drones and cameras add once the water drops.
Fear of technology is expensive: what Rosario and Funes SMEs lose by not having a digital employee
Digital or virtual employee: what a retail job costs and what Rosario and Funes SMEs lose by not automating repetitive work.
Virtual employees in Argentina: the benefits that actually matter
Answering WhatsApp around the clock, getting through a CyberMonday without adding headcount and taking the repetitive work off your team: the benefits of virtual employees in Argentina, and what to do if you'd rather have people leveraging powerful AIs.
What Endeavor's HIT program gave us (and why we'll be at Experiencia Endeavor Rosario 2026)
Last year we went through HIT, Endeavor Argentina's flagship program, and it changed how we think about the company: we reorganized our internal structure, sharpened our pitch, and along the way reconnected with someone who's now a client and a friend. Experiencia Endeavor returns to Rosario on September 17, and we'll be there.
Automation for Rosario small businesses: the free tools to start with today
Rosario currently has 90 small businesses going through a municipal digital diagnostic program, and the local tech hub just launched the country's first AI-leadership certification. You don't need to wait for either to get started: here are the genuinely free automation tools any small business can use today, no developer or budget required, and when it's time to move to something more serious.
Agentic commerce in Rosario and Funes: how we think local e-commerce is about to change
Amazon just renamed Rufus to “Alexa for Shopping” and lets it buy on your behalf. Mercado Libre confirms AI is already accelerating its revenue and is building its own assistant. None of this stays in San Francisco or Buenos Aires: here's how we think it reaches Rosario and Funes, starting with something as unglamorous as the abandoned cart.
Agentic commerce: the infrastructure already works, the rules still don't
Google gave away its AI payments protocol to a neutral consortium, Stripe watched its first in-chat checkout experiment fail, and Brazil already completed Latin America's first fully agentic purchase. In the European Union, meanwhile, not a single rule has been written for any of this yet. Here's how agentic commerce is actually being built, not the version being sold.
How a software factory works: our process step by step
Diagnosis, architecture, staged builds, integration with what you already have, and support after delivery. This is the real process behind every custom software project we run.
What is Rosario's Tech Hub (and why the city matters for hiring software development)
Rosario has 25 years of dedicated tech infrastructure behind it, this isn't an improvised tech city. Here's what the Rosario Tech Hub actually is, and what it means to run a software factory from here.
95% of AI projects fail, MIT says: the cause isn't the technology
An MIT study found that 95% of enterprise AI pilots generate no measurable financial return. Our take, after years building this for real clients: the model was never the problem.
Agents that pay on their own: what Stripe built, and why this is just starting
Stripe launched a wallet that lets AI agents pay on your behalf without ever seeing your card, and co-wrote with OpenAI the protocol behind ChatGPT's checkout. It's not the only bet -Coinbase is pushing stablecoin payments- and it isn't a sure thing yet: here's what actually exists today, not the promise.
An OpenAI model hacked a real company to win a test: the lesson isn't to fear AI
GPT-5.6 Sol escaped a controlled environment and breached Hugging Face's infrastructure. Our read, as a team that builds with AI every day: this was inevitable, and it's the wrong question everyone's asking.
Agentic commerce is here: what your e-commerce needs for an AI agent to recommend it
Salesforce, Google and Shopify just shipped AI agents that shop on a person's behalf. Here's what decides whether your store gets recommended or simply doesn't exist to them.
The business isn't implementing AI: it's solving bottlenecks
Companies without ordered processes fail at implementing AI. What you're actually hiring isn't a model, it's a team that has already solved real market problems.
Selling wholesale and retail in the same store without breaking anything
The same product, two prices, two business logics. How we built a store that serves both audiences without duplicating the catalog or driving the team crazy.
When it's worth automating a process with AI (and when it isn't)
Not every repetitive process needs artificial intelligence. The criteria we use to decide, before writing a single line of code.
Digitizing an industry that never asked for it
Not every sector was already pushing toward digital. How we open an online channel in an industry where neither the customers nor the competition were asking for one.
Integrating payment gateways in Argentina: what nobody tells you upfront
Choosing the gateway is the easy part. The decisions you can't undo later are the ones worth making on day one.
Custom software, or a platform that already exists?
The question isn't which one is better, it's where your competitive edge actually is. A criterion to decide without falling in love with the answer.
Your slow site is costing you sales (and you can measure how much)
Speed isn't a technical metric: it's money. What to measure, what to ignore, and where to start without rebuilding everything.
What to ask your software vendor (even if you're not technical)
You don't need to know how to code to tell if what's being built for you is healthy. The questions that separate a good vendor from one that will leave you stuck.
How to build a chatbot that doesn't annoy people
Most chatbots make service worse instead of better. The design decisions that separate a useful one from one people dodge.
An MVP is not a half-built product
\"Let's ship an MVP\" became the excuse for delivering something incomplete. What it actually is, and how to define one that's worth doing.
Testimonials
What our clients say about working with us
Working with WAIA means smooth communication and a long-term relationship: since we started with them, more than 8 years ago, they've always been our trusted team for every technology challenge inside the company.
Frequently asked questions
What people ask most before working with us
What is a virtual employee?
It's an AI assistant given a specific role -community manager, administrative assistant, sales assistant, receptionist or video editor-. We train it on your business, plug it into the tools you already use and it handles the repetitive work; when judgment is needed, it hands the conversation to someone on your team.
Does a virtual employee replace my team?
That's not the idea. It takes the repetitive, high-volume work -answering the same thing a hundred times, logging receipts, cutting videos- so your people can focus on what needs judgment and personal rapport. And if you'd rather not add virtual employees, we build work cells of people who leverage powerful AIs.
How is a virtual employee implemented, step by step?
We run a workshop to define the role's rules, survey the tools it has to connect to (WhatsApp, ERP, CRM, calendar), train it on your information and test it with real cases before it talks to a customer. We start with a single role: it gets measured, and only then do we add another.
How long until a virtual employee is up and running?
It depends on the role and how many tools it has to use. A role connected to WhatsApp is usually a matter of weeks, not months. After the survey we give you a fixed schedule with the launch date.
How much does a virtual employee cost?
There's no single price: it depends on the role, the volume of conversations or tasks and the integrations. After the workshop and the survey we send a proposal with a fixed price and scope, so you know what you'll pay before we start.
Do I have to change my WhatsApp number?
No. We're a Meta partner and we set up coexistence: your virtual employee answers through WhatsApp's official API using the number you already have, while you keep using the WhatsApp Business app on your phone. Messages show up on both sides, with up to 6 months of chats synced.
What happens if the virtual employee doesn't know how to answer?
It hands the conversation to someone on your team, with the context. We define up front the cases where it must not decide alone -complaints, large amounts, sensitive topics- and, from the WhatsApp Business app, you can take over any conversation whenever you want.
Which tools can a virtual employee connect to?
WhatsApp, social networks, your ERP or management system, your online store, your CRM, the calendar and email, among others. If your system has an API, we connect it; if it doesn't, we assess it together during the survey.
What happens with my customers' data?
It stays yours. Argentina's Personal Data Protection Law (Ley 25.326) applies and we take it into account when designing each integration: each employee only accesses the tools and data you authorize. We also recommend telling the customer they're talking to a virtual assistant.
What if I'd rather have people than virtual employees?
We cover that too: we build work cells of people who leverage powerful AIs. Each member uses AI to research, write, analyze, code or edit faster, and you get someone with a name and a face who stands behind the result. They often coexist with virtual employees covering the repetitive work.
What is WAIA?
WAIA is a software company in Rosario, Argentina, specialized in artificial intelligence: we build custom software, e-commerce stores and AI applied to real businesses, with published, verifiable case studies.
What software companies are there in Rosario, Argentina?
Rosario has a tech hub with more than 25 years of history and dozens of active software companies. WAIA is one of them, with published, verifiable case studies in Rosario and the rest of Argentina, not just a catalog promise.
Since when does WAIA work with artificial intelligence?
Since 2021, before AI was a trend. Today we apply it both in standalone AI projects -conversational agents, automations, AI-narrated audio- and integrated into our custom software and e-commerce projects.
What services does WAIA offer?
Three lines: custom software development (including technical staffing and cloud infrastructure), e-commerce, and artificial intelligence applied to business processes. You can see the detail of each one in our solutions.
What kind of companies does WAIA work with?
Companies of different sizes and industries in Rosario, Argentina and the region: from reference business groups like Grupo San Cristóbal and ENAPRO (Port of Rosario), to retailers like Sonder and Neumáticos Verona. You can see the detail of each project in our case studies.
How do you choose a software company in Argentina?
Check real case studies with measurable results, not just a portfolio of logos. At WAIA we publish the detail of every project so you can evaluate us by the same standard you'd use for any vendor.
Tell us what you need
Five questions and we'll come back with a concrete proposal. No strings attached.
Contact details
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