Marriott Bonvoy
Digital campaigns to win new members across the Caribbean and Latin America
The challenge
Marriott Hotels, which operates worldwide, needed to run digital campaigns across the Caribbean and Latin America to win new members for its Marriott Bonvoy loyalty programme. The brand's generic pages weren't built to capture a regional user with a specific offer, which limited how well local campaigns converted.
What WAIA built
- Landing pages integrated with Marriott Bonvoy's systems, built for specific regional campaigns.
The impact
- More members signed up for the Marriott Bonvoy loyalty programme across the Caribbean and Latin America.
- An exponential increase in the reach and impact of campaigns in the target regions.
