Neumáticos Verona
Digitalising an industry where online sales weren't a priority
25%of abandoned carts are recovered by the WhatsApp bot
The challenge
In an industry where digitalisation wasn't a priority, Neumáticos Verona's customers kept resolving almost everything at the branch counter, even queries that could be solved online in minutes: buying online wasn't a real alternative.
What WAIA built
- New digital channels that made buying online a real alternative, not just a complement to the counter.
- A 360 solution combining e-commerce with in-store queue management.
- Interactive kiosks for queue management.
The impact
- Buying online became a real alternative, not just the branch counter.
- In-store queue management joined the same digital ecosystem as the e-commerce channel.
- A WhatsApp recovery bot automatically follows up on anyone who leaves an abandoned cart.
